If you ask ten different executives to define a supply chain control tower, you will probably get ten different answers. Ask ten pundits and you will get ten more answers.
Sharing those same concerns, I typically shy away from the term. I have been a customer longer than I have been a solution provider. This customer experience drives me to dislike most overused buzzwords and clichés. If I only had a day surfing with my sons for every time I hear someone toss around the words supply chain control tower!
Download this education series to learn what a control tower is and how it assist with your digital supply chain
How there are several meanings behind control tower
What exactly the word ‘tower’ means towards your supply chain
What exactly the word ‘control’ means towards your supply chain
Control tower relating to your digital supply chain